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Chapter 12 0

Part 3: Regaining your blogging mojo

One of the best and most exciting things about blogging is that you can build something amazing with nothing more than your creativity and your laptop. All it takes is you, a bit of hard work and a serious passion for something you truly love.

But this is also one of the worst things about blogging because it’s all on you and it’s a hell of a lot of pressure.

Most bloggers run their blogs alone, meaning you have no one to turn to when you need advice, inspiration or just another point of view. There’s no one else to bounce ideas around with and no one to vent to when you’re having a tough day.

Blogging can be lonely and it can be really tough which is why it can be so difficult to lose your blogging mojo.

Tens of thousands of blogs are started every single day. I’m sure some of those potential bloggers never had any intention of doing anything serious with their blogs, but some of them will have had big hopes and dreams. They may have even wanted to be professional bloggers…?

And what happened?

Well, they lost their blogging mojo. It’s easy to do. You lose your love for your blog and end up not blogging for a few weeks. A few weeks turns into a few months and before you know it you’ve forgotten your login details and you can’t be bothered to find them.

Don’t be one of the tens of thousands of people who loses their blogging mojo! Here’s how to keep going when you’re feeling like blogging is just an extra pressure and an extra chore on your to-do list.

 

#1. Read back through the course

It might be our final week of The Blogger Course but you’re going to have access to the course content for a further 3 months. Make the most of that time to keep re-reading the course content.

Take your time and re-do any tasks you missed or could have done better!

 

#2. Do a reader survey

Do it now and thank me later!

 

#3. Revisit your blogging business plan

Whenever I lose my blogging mojo I come back to my blogging business plan and it fills me with motivation. It’s such a simple document but just glancing through it makes me feel so inspired and so excited about my blog.

Come back to it as often as you need to and tweak anything that might not be working.

 

#4. Focus on one thing at a time

Are you trying to do it all but you’re actually achieving nothing?

We’ve all been there!

Rather than focusing on everything, just focus on one tiny element of blogging and nail it.

I’m a firm believer that it’s better to be good at one thing than mediocre at everything.

 

#5. Make a ‘Baby Steps Plan’ to where you want to be

It’s time to start looking at the smaller picture. Many people lose their blogging mojo and stop blogging all together when they feel overwhelmed with how much they have to do. A simple way to overcome this feeling is to think about your overall goal and break it down into tiny baby steps.

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Top tip: Did you know that if you connect your Instagram account to your Facebook page and post onto Facebook directly from Instagram then your photo will have more engagement? Facebook obviously prioritises Instagram photos so it will be seen by more people.

Yes, it’s duplicating across your social channels which some people don’t like to do but it’s really working for me at the minute!

 

#6. Are you focusing on the money too much?

For some people, focusing on the money is a huge source of motivation as they watch the profits roll in. But for other people, this extra stress and pressure makes them feel demotivated and overwhelmed and takes the fun out of blogging.

Maybe it’s time to stop focusing on the money and just focus on enjoying your blog again?

A blog that is written with fun and passion is much more likely to be successful than a blog written purely for money making reasons. If you take this approach then your profits might drop but your blog is likely to grow faster – so if you do refocus on profits in the future then you’re going to have a larger and more engaged audience which means more potential for monetization.

 

#7. Read other blogs

Take some time out and go to your happy place with your laptop or tablet and binge on your favourite blogs. When we’re short on time this can often be the last thing on our to-do lists but I still think it’s one of the most important things you can do as a blogger.

Don’t worry about competitor analysis sheets and charts, just enjoy reading their content and remind yourself that this is how your readers feel when they read your blog.

 

#8. Remember why you started blogging in the first place

Do you remember when you first started your blog and you filled with so much passion and excitement and enthusiasm? Think about what exactly made you feel like that and try to recapture it.

For me, it was one particular blog that really inspired me and I spent hours and hours reading every single blog post. When I’m starting to lose that mojo I go back to that blog and it always inspires me for my own.

 

#9. Focus on improving one blogging skill

There’s nothing better than feeling like you’re getting better at a vital blogging skill. But do you ever feel like there are so many skills you need to improve that you’re not getting anywhere? Spend a month or two just focusing on one thing so you start to notice yourself improving and developing. If you spend 10 minutes a week working on everything then you’ll never get much better but if you spend an hour a week working on one thing then you’ll see a dramatic improvement.

  

#10. Set up your ‘blogging office hours’

If you’ve lost your blogging mojo because you’re feeling overwhelmed by how much you have to do and how little time you have to do it in, then set up your ‘blogging office hours’ and don’t beat yourself up for not working outside of these hours.

If you’re really busy and can only dedicate one evening per week to your blog then that’s all you can do. You can’t magic extra hours out of thin air so start focusing on what you can do rather than what you can’t do.

Let all your friends and family know that Tuesday evening is your blogging evening. Treat it like you would going to a gym class or working overtime and make it a non-negotiable weekly event.

Put aside 3-4 hours that evening each week and do as much work as you can – but don’t beat yourself up about not doing anything more.

You might find you get more done in a concentrated few hours each week rather than grabbing 20 minutes here and half an hour there.

 

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