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Chapter 12 50

Part 2: The importance of a blogging business plan

Treat your blog like a business and it WILL become one.

Treat your blog like a hobby and that’s all it will ever be.

A blogging business plan might sound like a boring piece of homework but it’s one of the most important things you can do for your blog. Every business starts with a business plan and there’s no reason why blogs should be any different.

A business plan will help you outline your hopes, dreams and goals for your blog and help you develop plans to reach those goals. Many businesses write business plans to attract investors and this may be something you choose to do in the future.

You will also use elements of your business plan in your media pack which we’ll talk about later on in the course.

Here’s what to include in your business plan. Your plan doesn’t need to be overcomplicated. Keep it simple and refer back to it as often as you can. Business plans can change and adapt but without some structure you may find yourself focusing on the wrong targets or getting distracted along the way.

 

#1. What’s your blog about?

This is basically a description of your blog in 2-3 sentences.

Imagine you’ve met someone for the first time and they ask you what your blog is about. Give them a killer vision statement that is short but punchy, tells them everything they want to know and leaves them wanting to log on to your blog immediately and take a look!

 

#2. What do you want to be known for?

How do you want people to think of you and what do you want to become known for within the blogosphere?

When people think, ‘I want some information about xxxx. Oh I know, I’ll take a look at {insert your blog name}’.

What do you want xxxx to be?

 

#3. Long-term goals

Where would you like to see your blog in 12 months time? Will it provide you with a full time income, be listed as a ‘top blog’, give you the opportunity to travel or the chance to work with your favourite brands?

 

#4. Short-term goals

These are the short-term goals that will help you achieve the long term goals. What do you want to achieve in the next 2-3 months? Is it a certain amount of pageviews, newsletter subscribers, social media followers, blog posts written?

Make these measurable objectives so you know if you’re on track

 

#5. Your main competitors and your blogging idols

List 10 blogs that are similar to yours. You’re looking for a similar niche and a similar audience size. (Hopefully you already did this in week 1 when we were talking in more detail about competitors)

List 5 blogs that you love and you’re striving to be like. This isn’t about copying them, it’s about aiming for the same standards.

 

#6. What makes your blog different to your competitors?

List 2-3 things that makes you stand out from the crowd. If you’re struggling, you may need to think about refining your niche.

 

#7. How do you plan to grow your blog and social following?

List 5 ways you plan to attract new readers to your blog.

Will you be focusing on newsletter subscribers, pageviews, unique users, time on page?

 

#8. Who is your ideal reader?

Describe your ideal reader in one short paragraph

 

#9. How would you like to split your blogging income?

I recommend having a diverse income and having 4-5 different sources that contribute to your monthly wage.

What will be your income streams and how much of your income percentage will each stream generate?

 

10. How will you create a sense of community through your blog?

It’s the community surrounding a blog that takes it from being a good blog to being the best blog. List 5 ways you plan to create a sense of community around your blog.

How will you make your readers feel part of something bigger and unite them together in their shared passion

 

Download a template for your blogging business plan here.

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